EAT
Prioritise real whole foods, including animal based nutrition, avoiding refined sugar, gluten, and seed oils.
Hear from our cofounder Jeff on what 'Eat' means to him.
ARTICLES & BLOGS
RESEARCH ARTICLE
The Unsaturated Truth: Drop Seed Oils if You Want to be Healthy.
RESEARCH ARTICLE
A Sweet Deception: The Bitter Truth About Added Sugars
BLOG
Going Against The Grain: How Ditching Grains Could Help You Feel Stronger, Live Longer & Feel Born A-grain!
READ ALL ARTICLES
OUR FAVOURITE FINDS
OUR FAVOURITE FINDS
01
Borough Broth Co
02
Hill Farm Real Food
03
“Why we get fat: and what to do about it” by Gary Taubes
TOP PRODUCTS
Collagen Peptides Bovine Protein Powder
Grass Fed Bovine Collagen Type 1 & Type 3
"Tastes good in smoothies, porridge, stews, anything."
Lestyn L
Classic Avocado Oil Mayonnaise
UK's first & only 100% Avocado Oil Mayonnaise!
"You'll never want to eat mayo made with seed oils ever again."
Donna M
Restore® All Natural Daily Electrolytes Multipack
Redefine Your Hydration With Restore® All Natural Daily Electrolytes Multipack
"Can't believe how much using this has impacted my hydration and energy levels."
Leanne
Thrive Fuel® C8 & C10 MCT Oil
Thrive Fuel® Transform Your Everyday
"Bulletproof coffee & on veggies...gives you hours of energy!"
Helena R
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START YOUR PERSONALISED HEALTH JOURNEY
Discover which pillar of health to get started with by taking our quiz below.
Why don’t you take our quick and easy quiz about your health concerns, then we’ll curate your needs to provide you with personalised content so you can rise to be your best self.