EAT
Prioritise real whole foods, including animal based nutrition, avoiding refined sugar, gluten, and seed oils.
Hear from our cofounder Jeff on what 'Eat' means to him.
ARTICLES & BLOGS
RESEARCH ARTICLE
The Unsaturated Truth: Drop Seed Oils if You Want to be Healthy.
RESEARCH ARTICLE
A Sweet Deception: The Bitter Truth About Added Sugars
BLOG
Going Against The Grain: How Ditching Grains Could Help You Feel Stronger, Live Longer & Feel Born A-grain!
READ ALL ARTICLES
OUR FAVOURITE FINDS
OUR FAVOURITE FINDS
01
Borough Broth Co
02
Hill Farm Real Food
03
“Why we get fat: and what to do about it” by Gary Taubes
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EU Orders Ship From Germany
OUR PRODUCTS
Grass Fed Bovine Collagen Type 1 & Type 3
“Tastes good in smoothies, porridge, stews, anything.”
Lestyn L
Great Taste Award Winning Classic Ketchup
‘Lovely tangy tomato sauce. Sweetness without the sugar.”
Clare C
UK’s first & only 100% Avocado Oil Mayonnaise!
“My Favourite mayo. Great texture and flavour.”
Cheryl D
100% Cold Pressed Extra Virgin Avocado Oil
“Use this with every meal... full of healthy fats & vitamins”
Wendie T
OUR PRODUCTS
START YOUR PERSONALISED HEALTH JOURNEY
Discover which pillar of health to get started with by taking our quiz below.
Why don’t you take our quick and easy quiz about your health concerns, then we’ll curate your needs to provide you with personalised content so you can rise to be your best self.