EAT
Prioritise real whole foods, including animal based nutrition, avoiding refined sugar, gluten, grains and seed oils.
Hear from our co-founder Jeff on what 'Eat' means to him.
ARTICLES & BLOGS
RESEARCH ARTICLE
The Unsaturated Truth: Drop Seed Oils if You Want to be Healthy.
RESEARCH ARTICLE
A Sweet Deception: The Bitter Truth About Added Sugars
BLOG
Going Against The Grain: How Ditching Grains Could Help You Feel Stronger, Live Longer & Feel Born A-grain!
READ ALL ARTICLES
OUR FAVOURITE FINDS*
OUR FAVOURITE FINDS*
01
“Why we get fat: and what to do about it” by Gary Taubes
02
Hill Farm Real Food
03
Borough Broth Co
*We are not affiliated with nor do we receive any incentives for recognising brands or individuals - we truly just recommend them!
TOP PRODUCTS
Collagen Peptides Bovine Protein Powder
Grass Fed Bovine Collagen Type 1 & Type 3
"Tastes good in smoothies, porridge, stews, anything."
Lestyn L
Classic Avocado Oil Mayonnaise
UK's first & only 100% Avocado Oil Mayonnaise!
"You'll never want to eat mayo made with seed oils ever again."
Donna M
Thrive Fuel® C8 & C10 MCT Oil
Thrive Fuel® Transform Your Everyday
"Bulletproof coffee & on veggies...gives you hours of energy!"
Helena R
SHOP ALL PRODUCTS
Free U.K. Shipping on £45+
EU Orders Ship From Germany
START YOUR PERSONALISED HEALTH JOURNEY
Take our quick quiz about your health concerns, then we’ll curate your needs to provide you with personalised content so you can rise to be your best self.
Take our quick quiz about your health concerns, then we’ll curate your needs to provide you with personalised content so you can rise to be your best self.