We’ve all heard of grass-fed meat and how supposedly good it is for us. But not many of us understand why. It’s so easy to jump on the bandwagon and follow the latest health craze blindly, but when it comes to your health it pays to do your homework. We’re here to explain the science behind all things grass-fed and why the grass is always greener when it comes to eating meat!
Aren’t all Cows Fed Grass?!
Ask a small child “what do cows eat?” and they’ll probably tell you “easy – grass!” but with modern farming practices this isn’t usually the case. Back in the good old days cattle and sheep roamed free on the land eating their natural diet of pasture. The grass, herbs and wildflowers sprouting from the landscape were more than enough to keep the animals happy and healthy.
Fast forward a few centuries and we’ve got a) more people & b) less land. This increased demand for meat paired with the ever-declining availability of land meant that farmers had to put their thinking caps on. Their solution: cramming animals into barns and feeding them grain-based feed; save on land, save on feed and save on money.
Whilst this may be what’s best for the farmer’s pocket – it certainly isn’t what’s best for the planet, the animals or the consumer.
The times are always changing but it shouldn’t force us into a corner when it comes to the food we eat. It’s 2019 – we’re more health, environment and animal welfare conscious than ever! Sure, grain-fed meat is cheaper and more accessible, but what better to invest in than your health?
When it comes to eating meat there’s a revolution underway. Refusing to compromise on taste, quality or ethics – the grass-fed revolution has begun.
Grass-Fed for your Health
We are what we eat and that goes for animals too. When animals are fed poor-quality, processed grains, the meat they produce is also of a poorer quality. On the other hand, when they’re fed a natural diet that their body is designed to thrive on, the end result is tasty, tender and also incredibly nutritious.
Grass-fed meat is actually a lot better for us than its grain-fed counterpart. The diet animals are fed effects their own body composition and in turn the nutrients we gain further up the food-chain. Here’s why grass-fed is the healthier choice…
Food for Thought
As if that wasn’t enough to make you go grass-fed, there’s more good news. Not only is choosing grass-fed meat better for you, but it’s also the ethical, sustainable and delicious choice!
Beware Snakes in the Grass!
A final note on buying grass fed products: make sure you’re buying the real deal. Where there’s money to be made from premium, quality products there’ll always be someone standing on the side-lines waiting to pounce with a counterfeit version!
As it stands, claiming a meat product is ‘grass-fed’ is very loosely regulated. For someone to legally claim their meat is grass-fed they (amazingly!) only have to feed that animal one blade of grass in its entire life. When it comes to making money, morals just don’t come into it for some people.
Whilst it would be unlikely that anyone would actually do that, what we do see in the industry is a lot of ‘grass-finished’ meat. Farmers can raise cattle in a stuffy barn, chowing on corn feeds their entire life only to be released onto a patch of grass for a few weeks before slaughter. Hey presto – grass-finished. You guessed it – legally allowing them to whack a grass-fed claim on the packet in the absence of any grass-fed benefits.
Pasture for Life
We recommend looking out for the Pasture for Life certification. This ensures that meat, milk and dairy have come from animals that have been fed on pasture alone for their entire life. So, you can be confident that in parting with your hard-earned cash you’re reaping all of the benefits of premium, grass-fed meat with none of the bull!
There may well be a farm closer to you that you think as the popularity of this long term, sustainable approach becomes more and more popular - we were so excited when a farm local to us called Coxtie Green Farm become Pasture for Life certified. We've never tasted beef quite like it!
So in answer to our previous question – grass-fed meat is not just a passing trend! It’s a movement in the right direction for healthful, ethical and sustainable farming. Together with being absolutely delicious, it seems the grass is always greener!
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